We experience events like the Olympics, the Super Bowl, the Oscars, and the State of the Union address together by watching them on televisionits the next best thing to being there for most of us. I (@ChloeS) collaborate with our media partners, and have enjoyed watching them weave together new ways of experiencing these events that are even more engaging and interactive.

CNNs recent State of the Union experiment and MTVs Video Music Awards effort are recent examples. For the Olympics, NBC worked with Stamen Design to produce a Twitter Tracker capturing Olympic highs and lowsthe joy, the regret, and the humor. Check out the shift in attention from Seth Wescotts Snowboard Cross gold run to the victorious ice-skating performance of Shen and Zhao.

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